Terms of Service

The terms for using gruubi.

Last updated: 26 September 2026

1. Who provides the service

These terms apply to gruubi. gruubi is operated by Maurinus Stander. The way to reach the operator is the contact email given in these terms. The governing law and jurisdiction have not yet been chosen and will be named here before the service is offered commercially. Until then, nothing in these terms names a country or jurisdiction.

2. The service

gruubi lets you upload a short-form video, generate platform-specific text with AI, review and edit it, and send the video to social accounts you have connected. It also offers Instagram Automations, which send automatic replies to people who engage with your Instagram account. The service does not guarantee reach, engagement, growth or search performance.

3. Your account

You must provide accurate details, keep your sign-in secure, and be legally able to enter this agreement where you live. You are responsible for activity under your account. A minimum age for the service has not yet been set.

4. Your content

You keep ownership of everything you upload and everything published or sent on your behalf. You grant only the limited permission needed to store your video, process it to generate text, and send it or your automated replies to the platforms you choose.

You confirm that you own or may publish the video, its audio and any third-party material in it, and that publishing it does not infringe anyone's rights.

5. Video storage

Source videos are kept in private storage for a limited time and are not a backup. The app schedules them for removal after a posting attempt or an abandoned draft, as set out in the Privacy Policy, but removal depends on a separate cleanup process and is not guaranteed at a specific time. Deleting a post does not currently confirm that its source file has been removed. Keep your own copy of every video.

6. Publishing to each platform

  • YouTube Shorts: the video is uploaded to the channel you chose when connecting, with the title, description and settings you reviewed.
  • Instagram Reels: requires a Professional (Business or Creator) account and the permissions Instagram grants to the app.
  • TikTok: until TikTok approves the app for direct posting, the video is sent to your TikTok inbox as a draft. It is not posted, and TikTok does not accept a caption through this route. You finish and post it yourself in TikTok; a Copy caption button is provided. A draft is never shown as a published post.

A platform may reject or delay a video. The app shows each platform's result separately.

7. Instagram Automations

  • Automations can reply privately to a comment on your post or Reel, reply to a direct message containing a keyword, or reply to a Story reply, only where Meta's official API and the permissions you granted allow it.
  • Replies go only to people who engaged with your account first. The service does not offer bulk or unsolicited messaging, contact-list uploads or scraping.
  • Safeguards include one reply per comment or message, a per-person cooldown, an hourly cap per account, and Meta's reply time windows. Automated replies are subject to Meta platform limits and fair use.
  • "Sent" means Meta accepted the request. It does not confirm that the message was delivered or read.
  • Some features may only work for test accounts until Meta completes its review of the app.

8. Plans and billing

  • Free: comment-to-DM automations up to 1000 sent replies per calendar month (UTC), resetting on the 1st. Cross-posting is not currently available.
  • Cross-posting: Coming soon. Its price will be shared when available.
  • Automations: Founding offer for the first 100 paying customers: $9.99 USD per month or $99 USD per year for up to three Instagram accounts and 50,000 sent DMs each month, kept on renewal while that subscription stays active and not restored automatically after cancelling. Earlier subscriptions retain their agreed price ($19.99/month standalone). Existing add-on subscriptions retain their agreed price while eligible. Paid Automations adds DM keyword and Story reply triggers, subject to the plan's monthly allowance, fair-use and Meta limits. There are no per-contact or overage charges; replies pause at the allowance. Paid Automations checkout is offered where messaging access is available.
  • If your posting subscription ends while you have the add-on, we will ask before moving you to the standalone price. If you decline, the add-on ends at the close of the period already paid for.
  • One uploaded video counts as one post however many platforms it goes to. Retrying a platform that failed does not use another post.
  • Subscriptions renew automatically until cancelled. Cancelling stops future renewals, and access continues until the end of the paid period. Refunds are handled as required by applicable law.

9. Third-party platforms

Instagram, TikTok and YouTube are independent services with their own terms and rules, and you must follow them. They may change or restrict their APIs, throttle requests or remove access, which can stop publishing or automations from working. We are not responsible for their availability, decisions or enforcement.

10. AI-generated text

Captions, hashtags, titles, descriptions and tags are produced automatically and may contain errors. Review everything before you publish. Do not rely on generated text for factual, medical, legal or financial accuracy.

11. Acceptable use

You must not use the service to publish or send unlawful, infringing, deceptive, harassing or abusive content, to impersonate others, to spam, or to get around plan limits, rate limits or platform rules. See the Acceptable Use Policy. We may suspend or terminate accounts that break these rules.

12. Availability and changes

We may change, suspend or discontinue features, and may disable an integration if a third party breaks or restricts it. We aim to give reasonable notice of material changes.

13. Disclaimers and liability

The service is provided "as is" to the extent the law allows. We do not promise uninterrupted or error-free operation. To the extent the law allows, total liability arising from the service is limited to the amount you paid in the twelve months before the claim. Nothing limits liability that cannot lawfully be limited.

14. Ending your use

You can stop using the service at any time: cancel any subscription, delete your posts and automation rules, and disconnect your social accounts in the app. Deleting your whole account is not currently available as a self-service option. To request deletion of your whole account or your data, email maurinusst@yahoo.com. We may suspend or end access for breach of these terms, abuse, or where the law requires it.