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Pricing

Simple prices. No surprises.

Start free. First 100 paying creators lock in a founding price. Cross-posting is coming soon.

Instagram Automations

First 100 paying creators: $9.99/month or $99/year. Keep your founding price while your subscription stays active.

Free plan: 1,000 sent DMs per month on 1 Instagram account, resetting on the 1st. No card needed. When you reach it, new replies are skipped until the next month — you're never charged extra.

Paid: up to 3 Instagram accounts and 50,000 sent DMs a month, shared. Need more? Switch to 150,000 a month for $19.99/month or $199.9/year. No overage fees ever.

Public access is waiting on Meta's approval. Paid plans open once it's approved.

Start free

Up to 3 Instagram accounts. If you cancel and rejoin later, the founding price doesn't come back automatically.

  • Comment → DM
  • DM keyword replies
  • Story reply automation
  • Up to 100 automations
  • No per-contact charges
  • Simple analytics
Start free

Automated replies are subject to Meta platform limits and fair use.

Add-ons

Only pay for what you use. Coming soon — not available to buy yet.

  • Cross-posting+$3/month

    Share your Reels to TikTok and YouTube Shorts with rewritten captions.

    Coming soon
  • Scheduling+$2/month

    Line up posts ahead of time.

    Coming soon

Billing questions

Do I need a card for the Free plan?

No. Free accounts never require payment details.

When does my Free allowance reset?

Your 1,000 free sent DMs reset at the start of each calendar month (UTC). At the limit, new replies are skipped until then — no charges.

What do paid plans include?

The founding plan ($9.99/month or $99/year) includes up to 3 Instagram accounts and 50,000 sent DMs a month, shared between them. If you need more, you can switch to 150,000 a month for $19.99/month or $199.9/year. At your limit, replies pause until the 1st — never a surprise fee.

What happens if I cancel messaging?

Your paid messaging access continues until the end of the period you already paid for. Your saved automations stay in your account.

Can I connect more than one Instagram account?

Paid plans include up to 3 Instagram accounts sharing one monthly DM allowance. The free plan includes 1 account.

Have a promo code?

Codes unlock messaging now and cross-posting when it launches.

Have a code? Create a free account and redeem it in Billing.

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Instagram replies made for creators. Cross-posting is coming soon.

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© 2026 gruubi. All rights reserved.

Instagram, TikTok and YouTube are third-party services and trademarks of their respective owners. gruubi is not affiliated with, endorsed by or sponsored by them.

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Launch preview

Something good is on its way.

Someone comments. gruubi sends the link. We’re getting ready to open Instagram automations to everyone, pending Meta approval.

There’ll be free accounts when we open.

The first 100 creators who successfully start a paid subscription can lock in $9.99/month or $99/year while that subscription stays active. Your spot is claimed only when payment succeeds.

By joining, you agree to receive a launch notification from gruubi. No account or payment is created. See our Privacy Policy.

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